Project breakdown: Strategic Brand Collaboration with [REDACTED]

This breakdown highlights my role in initiating and managing the collaboration, despite the project’s incomplete status. It emphasizes my competence in brand strategy, partnership coordination, event marketing, and community engagement, making it clear how my skills align with your marketing needs.

Project Overview

Initiated and executed a strategic brand collaboration with [REDACTED], a neighboring store, to enhance market presence and drive business growth. Although the project was disrupted due to company restructuring, key initiatives were successfully implemented.

Key Actions

• Partnership Development: Fostered a collaborative relationship with [redacted], aimed at creating mutual brand exposure and leveraging each other’s market strengths.
• Promotional Activities:
  • Placed Tonal flyers at [redacted] cashier desk and secured agreement to include flyers in every customer’s bag.
  • Planned a promotional setup featuring a spinning wheel for Tonal demonstrations, with prizes from [redacted] to attract potential customers.
  • Coordinated with a local artisan bar to provide free refreshments, enhancing the customer experience and increasing foot traffic.

Event Details

• Brand Awareness: The collaboration sought to generate traction for both Tonal and [redacted] through co-branded events and cross-promotional strategies.
• Lead Capture System: Tonal demonstrations were the primary method for capturing leads, with incentives such as [redacted] gift cards to increase participation.
• Community Engagement: Connected [redacted] with a local nutritionist for a community event at Garden State Plaza, broadening their network and enhancing their local presence.

Outcome & Skills Demonstrated

• Brand Strategy: Developed a cohesive strategy to align Tonal and [redacted] marketing efforts, targeting increased brand visibility and customer engagement.
• Partnership Coordination: Successfully negotiated and organized a complex multi-faceted partnership, showcasing ability to manage and execute collaborative marketing initiatives.
• Event Marketing: Planned and initiated event logistics, including promotional materials, interactive elements, and refreshments to drive customer engagement.