Project Overview:
On Air with Monimo was a campus podcast developed to capture the essence of student leadership at Pace University, while integrating pop culture and music discussions that resonated with the broader student community. As the marketing strategist and coordinator for this project, I took charge of brand strategy, influencer outreach, event promotion, and partnership collaborations, ensuring the podcast’s successful launch and growth.
Objective:
Establish On Air with Monimo as the most listened-to podcast at Pace University by creating a platform for student leaders to connect with the broader student body.
Key Strategies & Execution:
1. Target Audience Research & Definition:
- Conducted research to understand the student body’s interests, focusing on those engaged in campus leadership, pop culture, and music.
- Tailored messaging and branding to appeal directly to this group, ensuring alignment with their values and preferences.
2. Brand Strategy & Positioning:
- Developed a unique brand identity for On Air with Monimo that reflected the dynamic and diverse nature of campus life at Pace University.
- Positioned the podcast as a bridge between student leadership and pop culture, creating a distinct voice in the crowded podcasting space.
- Crafted compelling taglines and promotional assets to make the podcast instantly recognizable.
3. Content Creation & Curation:
- Collaborated with student leaders to develop engaging content that featured personal stories, real-world challenges, and pop culture discussions.
- Ensured the content was inclusive of trending music hits and artist discussions, further expanding reach beyond leadership topics to connect with a broader audience.
- Managed the production process using Audacity, ensuring high-quality recording and editing for a professional, polished product.
4. Platform Selection & Distribution:
- Chose SoundCloud as the primary streaming platform, leveraging its popularity among students to maximize exposure.
- Tapped into Pace University’s online presence, sharing episodes through official social media channels and the campus website, boosting visibility and organic reach.
5. Social Media Marketing & Influencer Outreach:
- Designed a comprehensive social media strategy across Instagram, Twitter, and Facebook to build anticipation and maintain engagement.
- Created teaser clips, behind-the-scenes content, and eye-catching graphics to drive interaction and excitement for each new episode.
- Worked with campus influencers, including student leaders and popular personalities, to amplify the podcast’s reach through their own networks.
6. Collaborations & Partnerships:
- Partnered with campus organizations, student clubs, and local businesses to co-promote the podcast, strengthening its connection to the campus community.
- Negotiated guest appearances from notable student leaders and well-known campus personalities, adding credibility and drawing in a larger listener base.
7. Data Analytics & Audience Engagement:
- Regularly monitored SoundCloud streaming metrics and social media engagement to assess podcast performance.
- Collected listener feedback through social media polls, comments, and surveys, using these insights to optimize future episodes and improve audience satisfaction.
- Created a consistent feedback loop with the audience, encouraging interaction and promoting an inclusive environment where listeners felt heard and valued.
Results:
1. Audience Reach:
- On Air with Monimo quickly became the most listened-to podcast at Pace University, surpassing expectations and reaching a significant portion of the student body.
2. Engagement & Interaction:
- Social media engagement spiked, with listeners actively engaging in discussions, sharing content, and providing positive feedback across platforms.
3. Collaboration Success:
- The podcast’s success was bolstered by its strategic collaborations with student influencers and campus organizations, resulting in a diverse and engaged listener base.
4. Consistent Growth:
- The podcast experienced sustained growth in listenership and social media followers, creating a solid foundation for future seasons and demonstrating the long-term viability of the project.
This project highlights my competency in brand strategy, event promotion, partnership coordination, influencer outreach, and audience engagement. Through effective collaboration, strategic social media marketing, and a data-driven approach, I was able to transform On Air with Monimo into a successful and influential podcast at Pace University. These skills are transferable to the marketing coordinator roles I seek, where I can bring the same level of strategy, creativity, and execution to build impactful brand partnerships and elevate marketing campaigns.