Strategic Brand Project Breakdown: Partnerships and Event Marketing: Key Projects and Achievements

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Strategic Brand Project Breakdown: Partnerships and Event Marketing: Key Projects and Achievements

Role

Event Marketing and Brand Partnership Lead in Student Life At Montclair (SLAM)

This breakdown will highlight my ability to navigate complex event marketing and brand strategy scenarios, while showcasing your skills in negotiation, partnership coordination, and overall marketing strategy development.

Project one Overview


Negotiated with entertainment and talent management companies to manage the overall live events budget of $280,000. Leveraging communication and organizational skills, I ensured a seamless process, balancing the needs of high-profile talent with financial constraints to deliver successful and engaging live events as the Event Marketing and Brand Partnership Lead.

Key Skills Demonstrated

  • Budget Management: Efficiently managed a substantial budget, ensuring cost-effective allocation without compromising the quality of the event.
  • Vendor Negotiation: Engaged in strategic negotiations with entertainment and talent agencies to secure top-tier talent within budget.
  • Event Marketing Strategy: Designed promotional strategies that targeted key audiences, contributing to higher event attendance and engagement.

Brand Visibility Enhancement & Strategic Marketing Implementation

Project two Overview


Collaborated with the communications coordinator to devise and implement three new marketing strategies aimed at increasing brand visibility. These strategies focused on expanding the audience reach, improving engagement with core demographics, and creating sustainable growth in brand recognition.

Key Skills Demonstrated

  • Brand Strategy: Developed innovative approaches to differentiate the brand in a competitive market.
  • Cross-functional Collaboration: Worked closely with the communications team to align messaging with overall brand goals.
  • Data-Driven Decisions: Used audience insights and engagement metrics to guide strategy development and measure the success of marketing campaigns.

Strategic Partnership Development: GrooveBoston & Project M

Project three Overview


Initiated and secured a partnership with GrooveBoston (GBM6) to bring Project M, the first-ever EDM paint party, to Montclair State University. This strategic partnership led to a new era of entertainment on campus, with GrooveBoston becoming a key partner for all future live events.

Portfolio Link:
Watch the Event Video Here

Key Skills Demonstrated

  • Partnership Coordination: Led the effort to establish a long-term partnership with a new entertainment company, marking a significant first for the university.
  • Event Marketing: Orchestrated the marketing and promotion of Project M, resulting in high attendance and engagement for the event.
  • Negotiation: Managed negotiations that resulted in a sustainable, long-term collaboration between SLAM and GrooveBoston.

Outcome


The partnership was so successful that SLAM has GrooveBoston as a committed partner for all future live events, a testament to my strategic initiative and ability to foster meaningful relationships with key stakeholders.