Objective:
The Monimo YouTube channel, launched in 2014, sought to engage and educate high school students on navigating friendships and dating, utilizing entertaining and comedic content. The goal was to grow the channel through strategic partnerships, viral content creation, and SEO to reach a broader audience of high schoolers.
Key Responsibilities and Contributions:
In this project, I was responsible for strategic content planning, partnership coordination, and audience growth through influencer outreach and SEO. My role included executing brand strategy, handling collaborations, and delivering measurable growth in subscribers and engagement.
Strategies and Execution:
1. Content Creation and Brand Strategy:
- I developed a series of educational videos focused on high school relationships and dating advice, strategically infusing comedy to enhance audience engagement and make the content relatable.
- This involved using market research and audience insights to ensure that the content addressed the common concerns and pain points of the high school demographic.
- Example: The viral series “Prom-posals” was conceptualized to combine humor with real-life situations, showcasing relatable content that resonated with the target audience.
2. Viral Campaign – Prom-posals:
- I spearheaded the viral series “How to Ask A Guy To Prom” in 2015, where I coordinated efforts to involve key influencers within the school community. The video gained organic traction when the school principal retweeted it, making it go mega-viral locally.
- This video series was a key driver in increasing Monimo’s visibility and brand awareness, leading to massive engagement and heightened community involvement.
3. Partnership Coordination and Collaborations:
- As part of my role in partnership development, I identified and coordinated collaborations with YouTubers targeting similar high school demographics.
- These partnerships expanded our reach, introducing Monimo to new audiences and facilitating cross-promotion.
- Through outreach and negotiation, I was able to secure mutually beneficial partnerships that enhanced the brand’s visibility and bolstered growth.
4. SEO and Audience Targeting:
- I implemented a targeted SEO strategy, optimizing video titles, descriptions, and tags to increase search visibility and drive higher click-through rates.
- Through keyword research and trend analysis, I aligned our content with popular search queries relevant to high school relationships, ensuring that Monimo’s videos consistently appeared in trending searches.
- This resulted in a significant increase in organic traffic and consistent growth in subscribers.
5. Audience Engagement and Analytics:
- I analyzed viewer feedback through comments, likes, and shares, allowing me to refine and adapt the content based on audience interests. This insight drove content iteration, ensuring the channel continued to resonate with viewers.
- Regular engagement tracking allowed us to identify content that performed well and expand on those topics, enhancing the overall retention and engagement metrics.
Results and Impact:
1. Viral Success:
- The “How to Ask A Guy To Prom” video went viral, significantly boosting Monimo’s visibility within the high school community. The viral nature of the content solidified Monimo as a relevant and relatable voice among high school students.
2. Measurable Subscriber Growth:
- With a strategic blend of engaging content, effective collaboration, and SEO efforts, Monimo achieved steady growth in subscribers, reaching 150 subscribers by 2015.
- The consistent use of data analytics ensured that content was continuously optimized to align with audience expectations.
3. Partnership and Influencer Impact:
- Collaborations with other YouTubers in similar niches facilitated cross-promotion, contributing to increased brand visibility and engagement. These partnerships were instrumental in expanding Monimo’s audience reach.
Conclusion:
Through creative content development, strategic influencer partnerships, and data-driven audience engagement, I was able to effectively manage and grow Monimo’s YouTube presence. This project highlights my ability to apply brand strategy, event marketing, and collaborative outreach while leveraging SEO and analytics to drive meaningful results. Monimo’s success proves my competency in coordinating partnerships, fostering audience engagement, and navigating marketing strategies for measurable growth.
This case study is an example of how I can apply fundamental marketing coordinator skills in content creation, partnership management, viral marketing, and SEO optimization to help brands amplify their message and achieve tangible results.