Project Breakdown: [Redacted] Product Launch – Email Campaign Coordination (Los Angeles, CA)

Objective

Drive event awareness, engagement, and registration for the highly anticipated launch of [redacted], targeting an audience of fitness enthusiasts and industry professionals.

Overview

I played a key role in supporting the email communication strategy for the launch of [redacted], a cutting-edge fitness product. This project required quick turnaround times, with a full email campaign coordinated and executed within a tight two-week timeline. My primary responsibilities included organizing and streamlining remote communications, assisting with email content, and ensuring timely deployment to a targeted audience of over 10,000 individuals.

Key Contributions

• Email Marketing Strategy & Execution: Assisted in developing and coordinating the email marketing strategy, targeting a highly segmented audience. This included ensuring the campaign was aligned with the event’s brand message and objectives.
• Audience Targeting & Segmentation: Worked closely with the team to refine the target audience, identifying key demographics to maximize event reach and interest, resulting in a 5% event registration rate—an impressive conversion given the short lead time.
• Remote Coordination: Provided remote support for all email communications, ensuring timely execution of each phase of the campaign. This involved maintaining clear communication with stakeholders and coordinating the logistical aspects of email scheduling and follow-ups.
• Anticipation & Event Promotion: Contributed to generating substantial excitement around the event by focusing on a compelling call to action in email content, which was critical in driving attendance.
• Results-Oriented Approach: The campaign successfully generated substantial anticipation and attendance for the [redacted] product launch, demonstrating effective use of email marketing and targeted outreach.

Skills Demonstrated:

• Email Campaign Coordination
• Brand Strategy
• Event Marketing
• Influencer Outreach
• Audience Targeting & Segmentation
• Timely Execution & Remote Collaboration

This project showcases my ability to manage marketing campaigns under tight deadlines, coordinate large-scale communications, and contribute to the success of high-profile events—all essential skills for an entry-level marketing coordinator role